Curve New York has long set the standard for the lingerie market week in New York, blending tradition and innovation, established brands and emerging designers, trendsetting presentations, and immersive buyer experiences. The exhibition is more than just a trade show—it is a platform where creativity meets commerce, and brands connect with global audiences. The Summer Edition of Curve New York took place from August 3 to 5 at the Javits Center’s River Pavilion, offering a high-level stage for buyers and brands worldwide to explore, showcase, and anticipate the future of lingerie. Over 125 lingerie and swimwear brands participated, presenting their Spring/Summer 2026 collections, and the event included carefully curated programs such as industry discussions, buyer “speed dating,” and multi-brand fashion shows, all highlighting the evolving direction of the lingerie industry.
Curve New York is not merely a venue for product display; it serves as a critical bridge linking creativity with commerce, and brands with consumers. Participating brands spanned a diverse spectrum, from long-established names such as Anita, Aubade, Chantelle, Cosabella, Empreinte, Fashion Forms, Isayes, Leonisa, Passionata, Simone Pérèle, and Wacoal, to first-time exhibitors including Aimer Chuang, Amoena, Floately, Forever New Delicate Wash, Her Own Words, Iroha, Komilfo, and Pepper. This mixture of tradition and innovation enables buyers to encounter both historical depth and contemporary creativity in one space, offering opportunities to source unique designs, differentiated products, and solution-oriented items that respond to evolving market demands.
Curve emphasizes interaction as much as presentation. Through the “Speed Dating” sessions, brands have the opportunity to present their core concepts to buyers within a limited time, establishing potential business connections. This fast-paced format fosters creative dialogue while driving commercial opportunities, giving brands valuable visibility in a competitive marketplace. Globally, the lingerie market is currently valued at over $95 billion and is projected to exceed $140 billion by 2030. This growth demonstrates not only stable consumer demand but also the industry’s shift toward innovative, high-fashion, and inclusive designs. Increasingly, brands are focusing on designs for diverse body types and emphasizing the combination of comfort and style. Curve serves as a key platform to transform these forward-thinking ideas into tangible reality and guide industry innovation.
In recent years, lingerie has transcended traditional retail boundaries. Fashion and lifestyle retailers, including brands that previously focused solely on ready-to-wear clothing, are now incorporating lingerie, loungewear, and swimwear into their offerings. Consumers increasingly view lingerie and swimwear as a means of self-expression rather than mere functional items. This shift has propelled the development of online customization and subscription models, making the category more inclusive, diverse, and innovation-driven. As Raphael Camp, CEO of Comexposium US and organizer of Curve, notes, the lingerie industry is undergoing a profound transformation. Brands are exploring new ways to meet consumer demands that balance functionality, comfort, and fashion.
Inside the Curve New York exhibition halls, buyers could directly engage with brands from diverse countries and cultural backgrounds, experiencing the vibrancy of the global lingerie market. From Brazil to Bondi Beach, Colombia to California, Frankfurt to Florida, exhibitors showcased sustainably produced loungewear, high-end lingerie, and inclusive shapewear, offering buyers an unparalleled firsthand experience. For example, London-based Ms. A presented an inclusive shapewear line designed for pre- and post-surgery or transgender consumers, while São Paulo-based Rolling drew inspiration from pole dancers to create garments that blend athletic performance with aesthetic body shaping. Curve’s runway shows also highlighted adaptive silhouettes and emerging intimate accessory brands such as Iroha and Crave, reflecting the next-generation thinking in lingerie design and consumer-centered innovation.
A particular focus of Curve New York is nurturing emerging talent. The Object of Desire section featured original designers and up-and-coming brands such as Alicetek, Cisô Atelier, Lala Vie, Noblesse Oblige, Rolling, SAPPH, Soreil Lingerie, and Vesey, offering them a platform to connect with buyers and media. To provide a more intimate showcase environment, Curve hosted a private preview event at Wolf & Badger SoHo a day before the main exhibition. This initiative not only increased exposure for emerging talent but also allowed industry professionals to gain a deeper understanding of designers’ unique creative visions and uncover potential collaborations.
Educational content and trend insights are another cornerstone of the exhibition. On the first day, a panel discussion on “From Sustainability to Sales: Driving Conversions by Aligning with Consumer Values” featured industry experts such as Shane Shi, VP of Shapellx; Andrea Kennedy, Fashion Director at Berkeley College; and plus-size model Daria Nazarova. The conversation explored the evolution of shapewear, cutting-edge technology integration, and circular design principles, providing the industry with critical insights. Following this, lingerie and swimwear runway shows highlighted the Spring 2026 collections of Elomi, Fantasie, Freya, and Goddess. Through diverse model representation and innovative designs, buyers and media were able to tangibly experience the upcoming trends and creative directions for the season.
On the second day, trend forecasting panels led by Kendall Becker, Fashion Editor at Trendalytics; MJ Day, Swimwear Editor at Sports Illustrated; and Madison Rexroat, Fashion Editor at ELLE, analyzed emerging trends in lingerie and swimwear for the year ahead, advising retailers on strategic product planning. In the afternoon, the Fit Focus session led by fitting expert Freddy Zappe provided industry professionals with the latest fitting techniques and strategies to enhance customer experience. This day also included buyer “speed dating,” where eight brands engaged with a variety of buyers in short, focused meetings, boosting potential collaborations and increasing brand visibility. As the sun set, the atmosphere transitioned to a fashion show at Canoe Studios, where top buyers, media, and creatives gathered to view collections from Aimer Chuang, Alicetek, Cisô Atelier, Elomi, Fantasie, Lala Vie, Lascana, Leonisa, Montelle, Noblesse Oblige, Panache, Pepper, Rolling, Rya Collection, SAPPH, Simone Pérèle, Soreil Lingerie, Tusq, and Vesey, blending creative vision with commercial strategy against the backdrop of the evening skyline.
The final day focused on the critical importance of fit. Freddy Zappe’s Fit Focus session allowed attendees to explore how precise fittings can enhance customer satisfaction and brand loyalty, providing a fittingly instructive conclusion to the three-day summer edition of Curve. The exhibition showcased not only a vast array of products and brands but also highlighted the importance of education, trend insights, and business collaboration. Buyers, media, and brands were inspired, expanded their perspectives, and built connections that drive industry development.
Curve New York also emphasizes brand storytelling and cultural transmission. Fashion Forms, in collaboration with Curve, hosted a private dinner at Vallata by Craft, where buyers and media had the opportunity to meet founder Ann Deal. Ann shared the journey of her brand from a small business to distribution through major retailers, emphasizing that 60% of her products are currently made in the United States, with plans to reach 100% domestic production by 2027. This commitment underscores not only the brand’s dedication to innovation but also reflects broader industry attention to local production and sustainability practices.
Over the course of three days, the Summer Edition of Curve successfully showcased the vibrancy and diversity of the lingerie industry while strengthening its role as a leading North American trade show. From brand exhibits, trend forecasting, and educational sessions to fashion shows and private events, Curve provided a comprehensive experience for all industry participants. It has become a benchmark for creativity, commerce, and collaboration, proving that lingerie is not merely a functional necessity but a medium of style, self-expression, and identity.
As a premier lingerie and swimwear trade show in North America, Curve’s exhibitions in New York, Los Angeles, and Montreal consistently attract top global brands, buyers, and industry influencers. Each edition is more than a commercial event—it is a celebration of industry culture, design philosophy, and innovation. By consistently introducing emerging talent, showcasing cutting-edge innovation, and providing education and trend insights, Curve helps brands respond to rapidly changing market demands, encourages cross-industry collaborations, and establishes new standards for the global lingerie and swimwear industry. Curve demonstrates that lingerie is an essential form of personal expression and that the industry is evolving continuously toward innovation, inclusivity, and sustainability. By setting trends, fostering creative exchanges, and providing strategic business opportunities, Curve shapes not only the New York Lingerie Market Week but also the future of the global lingerie industry, offering infinite possibilities for growth and creativity.